BMW Intern in Brand Communication & Customer Journey Management 2026

The BMW Group offer you an exciting and varied internship in Brand Communications and Customer Journey Management. Our team in the German market is shaping the future of mobility through innovative communication strategies and targeted customer engagement. During your internship, you will gain valuable insights into the dynamic world of the automotive industry and support us in the implementation of future-oriented projects.

What awaits you?

• You will support the development and implementation of cross-media marketing concepts for BMW automobiles, BMW luxury class, BMW M and BMW i.
• You will also be involved in campaign planning and the development of customer journey strategies.
• In addition, you will support the implementation of campaigns and communication measures, from the creation of briefings to the placement of commercials in various media.
• You will also support the creation of presentations and communication materials for committees and management groups.
• You will help analyze product and campaign performance based on defined KPIs and derive recommendations for action.
• You will also help establish contacts with internal teams and external agencies and contribute to exciting projects.

Table of Content

• Summary
• Benefits
• Requirments
• Application Deadline
• How To Apply

Summary

• Application DeadlineNot Specified
• Study LevelInternship
• SponsorBMW Group
• Eligible CountryAll Countries

Benefits

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair remuneration.
• Apartments for students (subject to availability & only at the Munich location).
• And much more see bmw.jobs/whatweoffer

Start date: from January 12, 2026

Requirements

• Degree in business administration, economics or a comparable course of study with a focus on marketing or marketing communication.
• Advanced bachelor's or master's degree.
• Initial practical experience in marketing or funnel management.
• Proficiency in MS Office is urgently required.
• Strong communication skills in German and English.
• Team player with organizational talent and high initiative.
• Class B driving license.

Application Deadline

Not Specified

How To Apply

Are you qualified and interested in this opportunity? Kindly go to BMW Group on career5.successfactors.eu to apply

For more information, kindly visit BMW Internship webpage.