BMW Intern Experiential Marketing 2026

The BMW Group, offer you an exciting and diverse internship in Experiential Marketing for the BMW and MINI brands. During your internship, you will gain exciting insights into the conception, planning, and implementation of international trade fair projects. You will work with a wide range of international partners and departments and actively support our team in creating unique brand experiences.

What awaits you?

• You will support the conception of international trade fairs and exhibitions (e.g. Auto China 2026) as well as the development of experiential marketing activities for the BMW and MINI brands.
• You will also assist in the preparation of briefing documents in coordination with the project management.
• In addition, you will contribute to internal and external communication with various stakeholders.
• You will also gain insight into the collaboration with international partners from architecture, communications, specialist planning, event technology, graphics and vehicle management.

Table of Content

• Summary
• Benefits
• Requirments
• Application Deadline
• How To Apply

Summary

• Application DeadlineNot Specified
• Study LevelInternship
• SponsorBMW Group
• Eligible CountryAll Countries

Benefits

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair remuneration.
• Apartments for students (subject to availability & only at the Munich location).
• And much more see bmw.jobs/whatweoffer

Requirements

• Studies in (international) business administration, communication sciences, marketing or a comparable course of study.
• Second half of Bachelor's or Master's degree program.
• Initial practical experience in international marketing, social media or data analytics is desirable.
• Proficient in MS Office, especially PowerPoint.
• International experience and intercultural competence.
• Class B driving license.
• Fluent German and English skills; Chinese is an advantage.

Start date: from January 12, 2026

Application Deadline

Not Specified

How To Apply

Are you qualified and interested in this opportunity? Kindly go to BMW Group on career5.successfactors.eu to apply

For more information, kindly visit BMW scholarship webpage.